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Valuing a business: methods and good practice

Sale, takeover, a partner joining or leaving, contributing shares to a holding company, family handover: many decisions require estimating a business’s value. There is no single value, but a reasoned range.

Sale, takeover, a partner joining or leaving, contributing shares to a holding company, family handover: many decisions require estimating a business’s value. There is no single value, but a reasoned range.

Asset-based approach

It starts from equity, adjusted to the real value of assets and liabilities. Suited to asset-heavy companies, such as holding or property companies.

Earnings approach

It applies a multiple to a profit indicator, adjusted for non-recurring items and a normative director’s remuneration.

Cash-flow approach

It discounts expected future cash flows. It requires a solid forecast.

Comparable approach

It relies on comparable transactions or companies, where relevant references exist.

What creates value

  • Recurring and diversified revenue.
  • Profitability and its consistency.
  • Dependence on the owner.
  • The quality of financial information.
  • Market prospects.

A valuation is a starting point for negotiation; the price then results from agreement between the parties.

Preparing value before measuring it

  • Make the accounts reliable for recent years: a buyer pays less for what they do not understand.
  • Reduce dependence on the owner: customers, know-how and decisions must be transferable.
  • Formalise key contracts: customers, suppliers, lease, intellectual property.
  • Separate non-operating assets (property, surplus cash), which are valued separately.

Common mistakes

  • Using a “market” multiple without taking into account the size, sector and specific risk of the business.
  • Valuing on an exceptional year, up or down.
  • Confusing value and price: the price also depends on the terms of the transaction (warranties, deferred payment, earn-out).

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Frequently asked questions

How long does a valuation take?

Usually a few weeks, depending on the availability of information and the complexity of the business.

How is this different from a contribution audit?

A valuation estimates a value; the contribution auditor assesses a value proposed for a contribution. For the same transaction, the two engagements cannot be entrusted to the same professional: the contribution auditor must be independent of whoever valued the shares or the asset contributed. See contribution audit

How can I increase my business’s value before a sale?

By making financial information reliable, reducing dependence on the owner and strengthening recurring revenue, ideally several years ahead.

Who needs a valuation?

The seller, the buyer, partners when one joins or leaves, and the company for a contribution or restructuring.

Can a valuation be challenged?

Yes, by the parties or the tax authorities, hence the importance of a documented, consistent method.

Business valuation: can your accountant in France estimate the value of your company?

Yes: the accounting and tax engagement makes your accounts reliable, year after year, and that is the basis of any valuation. The valuation itself, with its adjustments (non-recurring items, the director’s pay), is offered on request and quoted in advance. You enter the negotiation with a well-argued range. In 2 minutes, your meeting is booked; in 5 more minutes, your fee estimate is shown. Get my free meeting and quote

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